One of the first things that I did when I started this blog was to link it up with Google Analytics. I wanted to see just how much traffic my site would get and from what referral sources the traffic was coming in.

I have learned a lot in these past two weeks about how people get to the site, how long they stay, and how many pages they view just to name a few. And with great pride, I watched how the daily traffic to my site steadily built on itself…that is until Sunday and Monday (yesterday).

I did not post anything on Sunday or Monday because I wanted to see what would happen to the traffic. And if you didn’t guess it already, Sunday’s traffic dropped off drastically and Monday’s was nearly non-existent.

How many times have you stumbled upon someone’s blog post because of a link in an article or due to a Google search, only to see that their last post was from over two ago? Even if their post was earth-shattering (at the time), you most likely didn’t finish reading the article, or worse never went back to that site because as we now know…no new content = no new traffic.

So get to posting & then keep on posting. For that is the only way that you will stay relevant in the minds of those you wish to eventually sell something to.

John Zalepka