Last week I gave a speech at the Red Bank Toastmasters club about social media. I started by asking the audience a simple question, “Who here is involved with social media?” 

Now, how many questions outside of, “Who here breathes air?” do you think you could ask where every single hand in the room goes up?

Apparently social media is as common these days as the air we breathe…crazy! 

After my speech I had a few people approach me with questions about how to get better at social media. One person didn’t have a company, but wanted to work on his personal brand. I gave them a few ideas such as registering his name (URL), starting a blog and completing his LinkedIn profile.

I had another gentleman tell me that his company actually frowned upon their employees engaging in social media. I gave him a few ideas to bring back to his boss, and then showed him how to set his privacy on Facebook so that he can still mingle socially online, because let’s face it, with a boss like that who knows when he may be looking for a new job…of course that was a joke, but he understood the point, that you need to stay connected because you never really know, right?

So even if you don’t completely get it yet, start “social”-izing…it’s the only way to stay relevant…The Time Is Now!

John Zalepka